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| Felicity Lewis |
On the 10th March ReachOut’s Director of Fundraising and Impact, Alison Braybrooks, was invited to be the key speaker at the first ever Giving Forum event – a platform for a range of companies to come together and discuss innovative corporate social responsibility ideas.
Alison’s experience as head of the London Benchmarking Group has given her a wealth of knowledge in relation to charitable impact measurement, making her the perfect candidate to kick off the evening. The event was attended by representatives of British Airways, Barclays, British Gas, Provident Financial and RBS, amongst others. Her insightful and thought provoking presentation provided the backdrop for some very lively discussions between them all!
The event was hosted at RBS by Giving Force, a portal which
helps businesses support and measure their employees’ charitable activities. The main themes
for discussion over the course of the evening were employee engagement,
measurement and impact. Attendees were encouraged to
discuss and answer questions such as;
- which community activities
and causes have proven most popular for your organisation?
- how should you quantify the
value of your community programmes?
- how do you create a
resilient programme which withstands company change?
ReachOut are proud to be leading the discussion on how we should be measuring impact and the benefits of doing so.
The
differing approaches by each company demonstrated that whilst everyone is
focused on getting their employees engaged in volunteering and community based
programmes, there is some way to go before we have a unified approach to
measuring the impact of those community programmes.
Impact measurement of community investment programmes is the
hot topic amongst corporate CSR in 2016 and ReachOut are proud to be leading
the discussion on how we should be measuring it and the benefits of doing
so. The event was a fantastic
opportunity to raise ReachOut’s profile amongst a variety of companies and
demonstrated that we are ahead of the game in this area. ReachOut continues to work on a robust impact
measurement strategy and this event was a great opportunity to see how other
companies are approaching the same task, so thank you to Giving Force for
inviting us to the event!
Felicity Lewis
Fundraising Officer
Fundraising Officer
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